SABI was contracted to boost the profile of aid-for-trade organisation TradeMark East Africa (TMEA) among UK audiences, with the objective of increasing international awareness of the TMEA’s impact across the region and raising funds from donors.
The strategy was a multi-layered campaign encompassing media engagement and stakeholder consultation with key players identified across development, business and government communities.
Successes include featured pieces in media outlets from the Guardian to Reuters, and private engagements with key government officials and advisers. Additional funding was secured from both new and existing donors in Europe.
After working closely with TMEA in the UK for a period of 6 months, TMEA subsequently granted SABI a mandate to support their activities across Europe.