The MDC-Alliance are Zimbabwe’s largest opposition party formed in 2018 following the coalition 7 political parties. In August 2018 they contested in the first Presidential Elections since Robert Mugabe stepped down from the Presidency in November 2017. 
 
SABI Strategy was tasked with supporting the MDC-Alliance and its leader Nelson Chamisa ahead of these elections. 

 

 Our team worked with MDC-Alliance to develop a strong social media campaign, design and execute original campaign videos and graphics and help increase awareness of the party and its key leadership amongst the international community.

In addition SABI supported the MDC by securing international media coverage during and after the election to highlight ongoing issues with the voter registration roll, problematic vote counting and state orchestrated violence.