Directors
Henry Sands - Managing Director
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Henry is a seasoned communications advisor who has worked extensively on behalf of political organisations, international corporations, private family offices and development foundations, both in the UK and internationally, on political and reputational issues.
Following a stint in journalism - during which he co-founded a lifestyle and literary newspaper and wrote regularly for the Spectator, New Statesman and Daily Mail amongst others - Henry built his experience in communications and campaigning working for Freud Communications and CT Group.
Recognised as a ‘Rising Star’ of the reputation management industry by the Spear’s magazine in 2023 and a former PR Week ‘30 under 30’, Henry founded SABI Strategy Group in 2015. The company has offices in London and Johannesburg and prides itself on being results-driven and execution-focused.
In 2021 Henry was asked by the then Prime Minister to launch and chair the private sector advisory committee for UK African investment on behalf of the UK government’s Department for International Trade. The committee represented the interest of UK businesses operating across Africa.
Before reading Economic History at the University of Edinburgh, Henry undertook a SSLC commission with the British Army where he served with the 1st Battalion Irish Guards.
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henry.sands@sabistrategy.com
Kathryn Sturrock - Director
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Kathryn specialises in crafting and implementing targeted communications and stakeholder engagement strategies. At SABI Group she advises public and private entities on how to successfully navigate political, regulatory, and operating dynamics through strategic stakeholder relationship management and external communications.
Kathryn has more than fifteen years of experience executing projects for clients across the UK, US, Europe and Africa. She works with corporates, families and foundations; helping them to hone their messaging, strengthen their relationships with external actors, and position themselves strategically for the future.
Kathryn has an MSc in African Studies and a BA in Philosophy, Politics and Economics from the University of Oxford.
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kathryn.sturrock@sabistrategy.com
Jonathan Moakes - Director
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Jonathan joined SABI Strategy Group from American opinion research and campaigning consultancy, GQR Research. Prior to GQR, Moakes was both the Chief Executive and Chief Strategist for the Democratic Alliance (DA), a member of the current South African Government of National Unity (GNU).
Jonathan leads on campaign strategy, campaign design and campaign management for SABI Strategy. He specialises in transforming strategic insights and messaging recommendations from opinion research and social listening into actionable campaign plans focused on the persuasion and motivation of identified target market(s).
He is also a key proponent of applying the rigour, discipline, and speed of political campaigning to corporate and issue advocacy campaigns, enabling clients to be several steps ahead of their competitors and sustain a competitive advantage.
Jonathan has consulted to corporates, governments, advocacy groups, political parties, and candidates in over twenty countries on five continents. He holds a Bachelor of Commerce in Economics and a Bachelor of Laws from the University of Cape Town.
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jonathan.moakes@sabistrategy.com